TELUS

BRIEF
To make Telus the most socially responsible brand in Canada and deliver a +16 increase in recognition.

OBJECTIVE
To position Telus as a socially responsible brand through its Connecting For Good program.

IDEA
Show, not tell. Telus has been committed to bridging digital divides and improving accessibility and affordability for all Canadians. Through Telus Tales, we'll see the emotional journeys of four individuals who have been positively impacted by the Connecting for Good program.